“I worked closely with the BusyBee team in defining the positioning of Brand Myntra.

They are are a passionate team and their approach is hands on, commonsensical and bottoms up. Hence, their recommendations are practical and effective.

Myntra’s brand positioning (‘Look Good’) exercise and communication strategy around the positioning was very helpful for the brand and its growth”

Ashutosh Lawania Co-Founder: Myntra

“We started MPL in 2018 to be the premier competitive gaming platform for India and hopefully the world. In a year we had incredible traction and users from all across the country. However, with this traction came multiple varied opinions on what our brand and what our product should be for the customer. This problem gets multiplied even more considering the sheer diversity of India and the complications of language and culture that come with it.

When we reached out to BusyBee our simple request was to put a mirror in front of us and tell us exactly what our brand should be based and we wanted this to be based on what the customer perceives of our brand rather than what a bunch of folks in a conference room think of it.

The honest and uncompromising nature of Guru and his team was incredible and in the subsequent 3 months we were a part of an exercise which enabled us to understand our customers and our product much better than what we could have ever imagined. At the end of it, we are now have a direction for our Brand and Product that is not backed by intuition or gut, but by logic and research.

Till date I always felt that Brand Building is more art than science, but the way busy bee team went about their work showed me that it is rooted in the most fundamental first principles. I am grateful that we had this opportunity to work together and I am certain that this will help take MPL to greater heights.

This process as far as I am concerned is a must for any consumer product”

Sai Srinivas Kiran G CEO & Co-Founder: Mobile Premier League

“We worked with the Busybee team to help us understand our customers in depth and build a brand roadmap for the next few years.

My experience with the team of Guru, Akash and Suharsh was fantastic and have recommended them ahead in multiple organizations.

3 things have stood out for me: Ability to bring traditional brand management knowledge into the world of ever evolving startups. They have done this by keeping their recommendations very real and actionable. Leads to a lot of positive action, than a report that languishes in a folder.

The other notable trait has been how strongly they embrace the brand and think as passionately about it as the client. They do not measure the amount of thought, follow ups and concern for the brand in terms of billing hours spent. Reassuring for a start up whose team works mostly on passion!

Finally, as is expected, and available in surplus, is an extremely strong consumer and brand understanding. Helps really think long term as well as tactical. The success of Busybee and the many more clients they have is testament to the quality of the team and output. Wishing them the best!”

Sudarshan Gangrade Vice President: Category, Marketing, Analytics, Partnerships at Ola Cabs

“Approach: Thorough, Diligent, Persuasive, Collaborative

Insights: Deep, Customer Centric, Grounded, Real

Feedback: Actionable, Brutal, Loving, Crystal Clear

It has been a privilege and learning experience working with the Busy Bee Team. Thorough professionals, who really know their stuff.”

Atul Shinghal Founder & CEO: Scripbox

“BusyBee uncovered actionable insights into our business that will help us deliver meaningful value to our end-users for a long time to come. We were especially impressed by the dedication and thoroughness of their entire team in assessing the varied perceptions of all our stakeholders. The final brand purpose gave us clear levers for communication and beyond.”

A Vijay Kumar Founder: MyGate

“I have engaged with BusyBee brands twice formally, and multiple times informally. Across multiple stages of the brand - from when it was just an idea to when it was a large Pan-Indian brand already. At all the stages, BusyBee has helped answer multiple fundamental, as well as tactical questions w.r.t how one should think about taking the brand forward.

A very clear aspect of the team is that they refer to consumer speak and understanding; every time we have a discussion. Their own research at the start of every engagement and their ability to distill that into clear insights and consequent action steps is what makes them stand out. I have seen them change their entire view once they knew what the consumers wanted, and were not holding on to any bias.

At Lo! Foods, I engaged with them when I was initially thinking about the idea, and they helped refine and concretize significantly the way the brand would position itself, the segment it would go after and even what kind of product line would we work on. I believe their efforts have played a significant part in our ability to stand out so quickly in the market.

I have recommended them in the past to other brands and vouch for the team strongly”

Sudarshan Gangrade Founder: Lo! Foods

“Working with Guru, Suharsh and the larger Busybee Team was a delightful and insightful experience for me and the Scaler Team. In a short span of two months, the Busybee team showed distinctive agility in process and depth in output. Coming from a client facing background myself, I had fairly high expectations which the team not only lived up to, but quite impressively surpassed! I would work with Guru and Suharsh again in a heartbeat : )”

Yash Mimani Business Head: Scaler Edge

“Busy Bee Brands helped us unravel the voices of our many stakeholders through rigorous research and valuable insights on our ecosystem. This laid the foundation to positioning a platform brand like ours.

Their professionalism, passion, diligence and gravitas is unmatched. I’d wholeheartedly recommend them to any brand looking to define their playground and craft their story”

Richa Sharma Director - Brand Marketing

“The entire experience of working with Guru and Suharsh was extremely insightful and engaging. What they bring to the table is rigour in analysis and ability to translate consumer research to actionable frameworks. The team at Vedantu now uses the segment names introduced by the BusyBee team all the time and this shows how sticky and useful the whole exercise was. Will recommend them to any brand that's looking to meaningfully understand consumers and category with both brand and business lens.”

Vamsi Krishna CEO & Co-Founder, Vedantu

“Gurudev & BusyBee is one of the best marketing minds to work with in India. They are also very sincere, dedicated & extremely thorough towards each project they take up. They helped us in gaining some significant insights about our customers & category, which has played a key role in shaping up our overall strategy here at VAHDAM® India”

Bala Sarda Founder & CEO - VAHDAM® India

“We had a wonderful experience working with the Busybee team from Day 1. Via their project, they accomplished the extremely difficult task of making marketing a science. This started with the first step - their detailed scientific research methodology. This was followed by on-ground conversations across multiple stakeholders to generate crisp actionable customer insights. The fact that they work on only one project at a time,is enough to understand the depth involved in this process. They managed to earn the respect of even die hard sceptics in the team, as a result. I would not hesitate to recommend them for anyone looking to learn more about their customers, which should be everyone !”

Anand Ayyadurai CEO: VOGO

"Gurudev and his team joined us at a critical position in HolidayIQ's  brand journey and were able to quickly and effectively articulate some of the key propositions of both the brand as well as the category.

It is to their credit that we were able to very confidently launch a successful brand campaign basis the insights gleaned from their research. I wish the team luck in everything they undertake"

Hari Nair Founder: HolidayIQ

“Guru and his team worked within a really tight time frame to gather maximum insight about our brand.

They even went further and checked insights about other brands in a similar space. Finally they were able to help us re discover the pure essence of the brand and help us reframe our strategies. Truly helpful”

Arun Chittilappilly Managing Director: Wonderla Holidays Ltd

“We are delighted to have established a strong connect with Team Busy Bee.

In them, we have found a partner rather than just a consulting advisor. This was key for us.

As we started sensing deeper aspects of branding, we wanted someone who could give context to our operating realities and mindset.

More than someone who was cautious with our approach, we wanted someone who could be bold and challenge and knock our incorrect notions.

This is a team that has been on the client side for years and they did just that. And as a result quick won the confidence and respect of our entire team”

Amuleek Singh Bijral Founder: Chai Point

"BusyBee team was very thorough in their market research and quite sharp in their analysis.

It significantly helped us shape our product strategy and marketing communications.

I would highly recommend them as marketing partners for a high potential startup”

Lalit Mangal Co-Founder: CommonFloor.com

“Very collaborative, incredibly professional and pleasure to work with - that's how we would like to describe Busy Bee Brands.

Their research approach was one of the most in-depth ones that we would have experience for our category till now and they bring a very balanced, market driven perspective to the table.

Their recommendations were insightful and actionable. It has been a great experience for us to be associated with Busy Bee Brands”

Kanupriya Sindhu VP: Product Marketing at Canvera

"An enduring brand is built on the foundation of customer insights, clarity and simplicity.

In a world where brand loyalty is increasingly being bought, Guru and team have mastered the rare art of building enduring brands”

Ganapathy Venugopal CO-founder and CEO: Axilor Ventures

“Guru and team often get it right because they try getting into the minds of the customers. That, perhaps is their biggest differentiator”

TGC Prasad CEO & MD: mSupply

"We are really glad we worked with Busy Bee. It is always good to get an outsider's perspective on your business, as they can bring in a new thinking.

And Busy Bee did exactly the same for us.

We found the entire team to be very professional and knowledgeable. We would highly recommend Busy Bee to any company, be it a startup or a big established company”

Vishnu Saraf Co-Founder: Truweight

“Busy Bee team provided us fresh pair of eyes to look at our customers, brand & the industry we operate in. We loved their professionalism, comprehensive research & actionable insights. We look forward to working with them again”

E R Ashok Kumar CEO & Co-founder, Scripbox

“We had a wonderful association with BusyBeeBrands which went a long way in shaping our brand strategy and proposition. Thanks to them coming on board at an early stage in our brand building journey and helping us put together sharp consumer insights based on an extensive on-ground research, I feel more confident about our ongoing marketing efforts and future plans. From their research backed methodology to approach of working with one brand at a time & spending a lot of quality time understanding the organisation culture first, to their involvement in all brand marketing activities almost as an extended marketing team throughout their association, there is a lot to praise”

Rahul Chaudhary Co- Founder: Treebo

“The team at Busy Bee helped choose our brand name and defined the early guidelines for what the brand would look like. The result was a simple and easy to remember name Inito which resonated well with our product in a really short timeline”

Aayush Rai Co-Founder: Inito

“It was a pleasure working with BusyBee team. We will definitely do more work together. All the best”

Ramabhadran A P Sr Vice President: Manipal Global Education Services Ltd

“It was great working with the Busybee team during the brand positioning of Elanic. We had always prided ourselves on being close to and understanding our user but the level of depth brought into consumer research by the Busybee team was revelation for us. They helped us determine the core essence of the brand along with some actionable insights. It was wonderful working with them and we look forward to working with them again.”

Abhilash Narahari Co-Founder: Elanic

“We really enjoyed working with BusyBeeBrands. Guru, Aakash and Suharsh are a great team. They go beyond their scope of work with single minded focus on delivering their clients value. We found the teams work insightful, relevant and honest. We derived great value working with BusyBee and wish them the very best”

Suhasini Sampath Co-founder at Yoga Bar

It was wonderful collaborating with the Busybee team on developing a strategy for Yoga Bar. I really liked the way you squeezed consumer data to draw many meaningful inferences, using very relevant frameworks.You were very good at getting the brand team's feedback and coming back with excellent ways to move ahead. I feel satisfied that at the end of the process, we have a YogaBar strategy that has a very authentic ring to it, is distinctive and highly actionable
Great work and hope to do more with Busybee”

Kannan Sitaram Venture Partner, CXO Mentor, Fireside ventures

"We have done two projects with Gurudev and his team and the bottom line is we will do many more with them.

What sets Busybee apart is the intensity of focus and simplicity in consumer insights that they bring in as part of the research.

I guess, doing just one project at a time with complete focus has helped.

I have also been very impressed at the fact that BusyBee team is able to break down a complex project into simple parts not by pre conception of a structure but actually by discovery….they meet all stakeholders in a research from consumers, faculty members, corporate honchos, owners of institutions and actually listen to them. Only after their discovery do they glean out the insights and then structure it.

The other fact that makes Busybee stand out is that their research is truly actionable and our own involvement is deep purely because of the richness of the insights that they bring in.

Simplicity, deep field work (one on one) and a great insight and action capability brings value to the table"

Ramabhadran A P Sr Vice President: Manipal Global Education Services Ltd

"We decided to work with busybee at a very strategically crucial time for us, and our project with them has been extremely insightful and rewarding. Suharsh’s research immersion and attention to detail combined with Guru’s razor sharp insight mining process has helped us unravel the dual-brand, omni-channel retail & marketing knot. It’s rare to see the level of ownership, process-orientation & in-depth market analysis that the Busybees team brought to the table. I feel certain that brands across most industries in the country would benefit from engaging with Busybees."

Tanvi Malik Co-Founder: FabAlley & indya

"Having worked with the Busy Bee team across two different brands and projects I can comfortably say that the team works like insiders and not just consultants. Their approach is immersive, detailed and outcome centric. Their expertise in delivering pointed brand positioning and strategies comes across naturally as partners and their genuine care for the brands they associate with is visible at every step of the process. The approach and detailed information handed down at the end of the exercise not only benefits the marketing/ customer experience teams but equally all other stakeholders in the organisation. The methodology is highly practical and ends up being a learning experience for all involved. Busy Bee teams patient demeanor obviously helps and puts everyone at ease.

We have greatly benefited from our association with Busy Bee and would recommend them hands down to any start up brand looking to find their voice"

Diksha Pande Director - Operations, Community and Talent at CoWrks

"The BusyBee team (i) delivered frameworks to help us understand our customers better, (i) shaped not only our brand communication strategy but also helped align all business functions, (iii) helped execute the strategy with an action plan. As a result of engaging with BusyBee, we are now better positioned to sustainably differentiate our brand in a crowded industry. Wish we had engaged sooner! I would recommend the BusyBee team to every founder"

Sidharth Menda CEO - CoWrks

"Busybee team worked like our extended team, unearthing critical customer insights that helped us to launch Instamojo's 1st brand campaign and more"

Sampad Swain Co-founder & CEO - Instamojo

"We engaged with Busy bee brands after a fair bit of internal discussion on whether it would be worth the spend, given that we are a growth stage startup. I can clearly say now that it was worth every penny. The Busybee team is very committed, quick and thorough in their work. I really like their policy of working on one project at a time - gives the customer and the project undiluted attention. The insights that we got were sharp and gave us the requisite clarity required for future brand messaging that we needed to portray. I would not hesitate to work with them again"

Srikanth Iyer CEO | Co-Founder - HomeLane.com

"Thank you Guru and Suharsh for bringing the best out of the brand. We, at boAt never knew what the consumers used to think about it or how we could expand the possibilities. These insights were very useful and we have already started working on the suggestions made. Wishing you all the best and hope to work with you again"

Aman Gupta Co-Founder, boAt Lifestle

"I have worked with Guru and his team on two separate projects,the latest one being on DND Mosquito repellants. Their approach is to develop strategic options and alternatives based on consumer insights. DND operates in a category which has entrenched competitors and the category has little scope of product differentiation. However in the engagement BusyBee developed sharp options with potential positioning differentiators. They guided the Marketing team and the agency towards a winning concept. Overall a great outcome!"

Rajeev Bakshi Former MD, CadBury | Former Chairman, Pepsi India

"Working with Busybee Brands is a one-of-its-kind experience. What is remarkable about their working style is that it's truly bespoke, consumer-oriented, 360-degree and extremely detailed.

No theory, no copy-paste - just distilled consumer insights coupled with a bold, strategic view of things. We saw a refreshing level of "this brand is our own" ownership.

Even through the toughest times of the 2nd Covid-wave, Team Busybee soldiered on to get the project completed to a point where we have an actionable list of recommendations that we're super thrilled to get going with. Looking forward to doing more exciting work together!"

Shankar Prasad Founder, Plum Goodness

"While the entire project was well researched and presented an insight in itself, my team was most moved by the brand archetype and consumer personas. Marrying the two together has helped our brand teams in channeling our future strategy. I truly appreciate the efforts of Gurudev and his team."

Ishendra Agarwal Founder Giva

"Working with Guru & his team has been a delight. We wanted to understand user motivations better.

Right from understanding the questions we wanted answers to to scheduling interviews with users to being able to get to the bottom of WHY users do what they do or WHY users think the way they do, the research project was insightful.

We are using various insights to build new features & carve our brand messaging in a way that resonates with our users"

Swati Pincha Head of Growth, CoinSwitch Kuber

"BusyBee is a must-have for any startup operating in a new category to unearth invaluable insights, early on.

They have done rigorous research and synthesised the learning in a very simple & systematic way so that the entire team can grasp the insights well. These insights will go a long way to shape the product and brand in the future.

The best part about Guru & team is that they conduct every interview on their own and hence have a very good understanding of the category at the end of their research. I highly & sincerely recommend them!"

Mayank Bidawatka Co-Founder, Koo

"Ketto’s engagement with the BusyBee team was one of the best exercises we’ve conducted at Ketto. Their understanding of users coupled with their research capabilities make Busybees the gold standard of qualitative research.

Our engagement has brought to light some great new findings and insights which our team is very excited about and they have also helped us validate certain hypotheses we had.

All in all it was a great activity to align the entire organisation to common goals and targets and we’re very bullish on our next phase of growth basis our findings of this project.

Finally, Guru and Suharsh are absolutely a pleasure to work with and go way out of the official scope of the project in providing their support/guidance."

Zaheer Adenwala Co-Founder, Ketto

"We had a great experience working with the team at Busy Bee. We reached out to them at an initial stage when we needed some direction and insights on how the market we belong to behaves and the challenges and opportunities it throws at us. The team was onboarded to help us conduct in-depth consumer research for a category that has been largely untouched and unexplored in the market - Male sexual wellness

Nevertheless, the kind of output we received was extremely insightful and we were really impressed with their dedication and attention to detail. Their research work helped us gain a deep understanding of the segment we operate in, the consumer mindsets and personas and so much more.

I would strongly recommend them to any brand that’s looking to grow"

Rajat Gupta Founder, Mojocare

"As a B2C startup founder it is always tricky to work out when is the right time to invest in Brand Strategy and independent Consumer Research. At Up we decided to make this one of our first investments towards brand and marketing with Busy Bee and in retrospect we think it was a no brainer. As a result of working with Gurudev and Suharsh, we now have deep consumer understanding, consistent internal terminology, clear expression of our mission and precise direction for our Brand and GTM."

Mahek Mody Co-Founder, Up

"We recently engaged the good folks at BusyBee Brands, Gurudev Prasad and Suharsh Dikshit for brand research and brand strategy consulting. I thought the research would give us insights into what marketing channels to use and our communication strategy.

At the end of the 3 month research we came out so much more wiser in our understanding of what is brand building.

One line Gurudev said which stuck with our entire team - "Brand strategy is a manifesto for execution, not just for marketing & communication".

Thanks to their work, we have a deeper understanding of our market, consumer, his high points & pain points and what we need to do better. Also, it saved us a ton of money we would have spent on premature brand marketing.

If you are an early-stage start-up and want to know your customer and market truths, engage with Gurudev and Suharsh and thank me later. This is an honest appreciation post and just sharing our learnings with more entrepreneurs.

We are all in the rush to build brands & acquire more customers, but building legendary brands is about execution and not marketing. Lesson learnt"

Shreya Mishra Co-Founder & CEO, Solar Square Energy