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Decoding Dunzo’s marketing playbook

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7 lessons from Chai Point

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Decoding the 'Sandwich'? Generation

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The best books I have read this year

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The Rise of Private Labels

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Cab wisdom: Life lessons from a cab driver

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Looking at exam results differently

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From Couch to 10K: How I fell in love with running

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In defence of 'Startups'

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Four Years, Four Life Lessons!

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Byju's new ad featuring SRK: Wise or Vain?

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Why cutting down on smartphone usage should top your list of New Year resolutions!

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Digital Disruption 2.0: Key consumer trends

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The good and bad of celebrity endorsements

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Marketing to Millennials: What brands need to know

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The ‘Khans’ of Bollywood and the power of ‘personal’ branding

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How Paytm made the most of ‘demonetisation’ opportunity?

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Domino’s: The story of Pizzas and Perseverance

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Patanjali, Parents & Principles of Marketing

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Snapdeal re-branding: My take!

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Consultant’s dilemma: Asking questions or serving answers?

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